The Association for the Promotion of Corporate Sport in Morocco (APSEM), hosted this Saturday, October 1st, the Annual General Assembly of the World Federation of Corporate Sport (WFCS), of which it is a member since June 2019 and of which it ensures the Vice Presidency (as representative of Africa).

APSEM, founded on April 6th, 2019 on the occasion of the International Day of Sport for Development and Peace -created by the UN and chaired by Mr. Younes El Mechrafi, General Manager of the Moroccan Games and Sports-, aims at contributing to the well-being and inclusion of employees as well as to the development of the collective companies’ performance and society through sport. APSEM is managed by an office composed of the eight founding members, including the CGEM, the CMIM, the BMCI and the French Chamber of Commerce and Industry of Morocco, as well as of a Board of Directors.

The mission of APSEM is perfectly in line with the mission of the World Federation of Corporate Sport, a non-profit association chaired by Mr. Didier Besseyre since its creation in 2014 and thats brings together 30 corporate sport federations and associations developing corporate sport on different continents.
Composed mainly of companies of all sizes and various activities, the associations and federations of each country work to promote the practice of sports in the workplace.

The WFCS’s main missions are to strengthen human and cultural contacts across national borders through sport, to promote regular physical activity in companies and to highlight the recreational and health benefits of mass sport.

The General Assembly of the WFCS held for the first time in Morocco and on the African continent on Saturday, October 1st, reviewed the activities carried out during the year 2021, devoted part of its agenda to the holding and organisation of the next World Corporate Sport Games to be held in León (Mexico) in 2023, Catania (Italy) for the 2024 edition, and Frederikshavn (Denmark) in 2026.

On this occasion, Mr. Besseyre, President of the WFCS said:
« We are particularly excited to be in Morocco, and in Casablanca. This is the first time we have held a General Assembly outside Europe. With the World Games being held in León, it is a refreshing signal for a young international federation like ours. Morocco is positioning itself as a leader on the African continent in the field of corporate sport, as shown by the excellent quality of the Corporate Sport Forum organized on September 30th in the presence of the Moroccan employers and with the very important support of the State through the presence of the Minister of National Education and Sports.”

As a reminder, the World Corporate Sport Games traditionally take place every two years, and consist of a week of sports competitions open to all, including an opening and closing ceremony. These events welcome around 8,000 participants of more than 40 nationalities and bring together more than 200 companies. The last editions were held in Palma de Mallorca (Spain) in 2016, in La Baule (France) in 2018 and in Athens (Greece) in 2021 after two postponements due to the pandemic.

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